McDonalds

The McDonalds chain is still the biggest in the world, more than 75 years after the two brothers opened their first restaurant in California. Most of us have our favourite burger by this time. But the restaurant often offers variation, with special promotions and guest chefs.

For one month each year, McDonald's in Sweden hands out quality children's and picture books. This campaign, a collaboration with the Swedish Reading Movement, has been under way since 2001. So far, more than 18 million books have been given away.

It's a fact that McDonald's hamburgers are made from one hundred per cent beef. Fewer people know that the milk comes from organically certified Swedish farms and that the coffee is both organic and freshly ground. If you eat french fries, you contribute to greener transport since the vegetable oil used for frying is recycled into biofuel.

E-mail: Mcd-67@se.mcd.com