Design-conscious parents get their own pop-up shop at Stockholm Arlanda Airport
The Swedish brand Elodie Details is well-known among the parents of small children and appreciated for its modern approach to the design of baby products. Current home décor trends are often incorporated in the company’s designs. Elodie Details has retailers in more than 30 countries around the world, and its first conceptualised pop-up shop is now opening in Terminal 5 at Stockholm Arlanda Airport.
Elodie Details’ ambition is to make the everyday world a little more beautiful for the parents of small children and to transform all the little essentials in a baby’s everyday life into good-looking accessories. Since its launch in Stockholm in 2005, Elodie Details has grown from a hobby project to make designer dummy holders into an internationally famous brand with a wide range of products and frequent new collections.
“We are pleased that Elodie Details has chosen to open its first pop-up shop here at Stockholm Arlanda and that our passengers will be able to experience their product concept in its entirety. It will be an exciting addition for all the families with children flying to and from the airport,” says Jessica Ståhl, business area manager for retail, food & beverage and advertising at Swedavia.
“I have a hard time imagining a better concept for an airport shop than innovative products with a trendy design for babies and small children that are also good to give as gifts. Our ambition is to offer international passengers a perfect surprise for their family on their return home – exclusive items for everyday use that clearly feature Scandinavian design. We are really enthusiastic about this opportunity to attract new fans from all around the world,” says Pontus Lesse, CEO of Elodie Details.