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A well preserved, colonnaded medieaval old town with its world renowned Golden Roof. Right next to this there's a brightly coloured, sparkling imperial palace, the Hofburg - baroque and monumental. A stone’s throw away is the Hofkirche, a court church containing larger-than-life bronze statues, the Schwarze Mander, standing guard around the (empty) tomb of Emperor Maximilian I., a truly breath-taking sight and unique in Europe. High above this superb architecture towers the Nordkette, a magnificent mountain range between 2300 and 2500 m.

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Innsbruck Card
Burggraben 3, Innsbruck

Innsbruck all inclusive – with the Innsbruck Card the city is all yours. This great value pass is your key to all the city sights, including numerous interesting museums and galleries such as the Imperial Palace, Tyrolean State Museum Ferdinandeum, splendid Ambras Castle, the Tyrolean Folk Art Museum and the Tirol Panorama Museum with its unique giant panoramic painting. With the Innsbruck Card you enjoy free travel on all public transport in the city and as far as Igls and Hall. Furthermore, you are entitled to one return trip on each of the seven cable cars (according to the season) in Innsbruck and the surrounding villages. Also included in the price of your Innsbruck Card is access to the Bergisel ski jump, an unmistakable city landmark well worth visiting all year round. A free shuttle bus service takes you to the glittering Swarovski Crystal Worlds in Wattens. Exploring the town on two wheels is just your thing? Simply pick up a zippy city bike from DIE BÖRSE, a friendly inner city sports store and equipment rental, and you are free to roam the streets of Innsbruck for the next three hours. In addition to all this, you travel free of charge on the ‘Sightseer’ hop-on hop-off sightseeing bus which takes you to Innsbruck’s main points of interest in all comfort. Make sure to take an informative walk through the medieval lanes of the historic Old Town with a knowledgeable ‘Per Pedes’ city guide (tours available in English). Innsbruck Cards are available for a duration of 24, 48 or 72 hours.

SKI plus CITY Pass
Burggraben 3, Innsbruck

What makes the experience of winter in the skiing region of Innsbruck so enjoyable is the successful harmony of city and mountain. The fun of skiing meets city flair, shredding meets sightseeing, surfing through deep snow meets dancing through the streets. Since the 2019/2020 winter season, the SKI plus CITY Pass has made it possible to combine all these pleasures, and the pass includes 22 lifestyle, cultural and sightseeing offers as well as 3 swimming pools and 2 transport services. The SKI plus CITY Pass, which can be used and combined with great freedom, enables you to plan your stay in the Innsbruck region with complete flexibility. In the morning you can be skiing over perfectly groomed slopes, in the afternoon it’s après-ski with art, culture or shopping, and in the evening you can take a dip in a swimming pool to chill out and soothe those aching muscle. Or perhaps you’d prefer to start the day with a shopping trip and tackle the slopes in the afternoon? No problem! How and when you make use of the offers depends entirely on your own mood and preferences. And, best of all, thanks to the free ski bus system, it’s easy to get about from A to Z, from Altstadt to Zoo, and the Hop-on Hop-off Sightseer bus, also included in the pass, takes you from sight to sight. So what are you waiting for? Let's explore #myinnsbruck!

Weiherburggasse 6, Innsbruck

One of the most attractive and exceptional culinary venues in town is Alfred Miller’s Schöneck – inn since 1899, a picturesque restaurant near the Innsbruck Weiherburg with an enchanting garden and great views. Schöneck has been one of Innsbruck's leading restaurants for many years now. The small, exquisite selection of dishes - you can compose your meal choosing from two set menus - is outstanding with regard to perfection and creativity, a harmonious blend of local and international cuisine.

Stadtforum, Innsbruck

Centrally located within the former Gilmschule building, this stylish eatery with its almost intimate ambience is managed by Elisabeth Geisler and Irmgard Sitzwohl. Their inspired cuisine is marked by exquisite simplicity, an aromatic and refined blend of regional specialities and rich Mediterranean flavours, in short a perfect treat for all those in search of a quick lunch or planning a relaxed night out with friends.

Maria-Theresien-Straße 18, 6020 Innsbruck

When the Rathausgalerien town hall and shopping mall opened in 2002, the city's administrative centre had undergone an exciting face-lift. As you stroll into Rathausgalerien through the main entrance on Maria Theresien Street, you find a stylish mall with an exciting array of shops featuring sophisticated women’s and men’s wear, cool garb for young fashionistas, shoes, jewellery and sports clothes alongside hip home accessories and quirky gift ideas. There is also a Müller store that stocks pretty much everything, from stationery goods to cosmetics. You’ll also be tempted to take a culinary break at one of the inviting street-level bars and restaurants.

Kaufhaus Tyrol
Maria-Theresien-Straße 31, 6020 Innsbruck

Right on the opposite side of the street beckons the elegant Kaufhaus Tyrol, another inner-city shopper’s dream come true. The building owes its striking exterior design as well as its exclusive, clear-cut interior appearance to a team of architects working with David Chipperfield. Covering a surface of more than 30,000m², this singular retail experience is enhanced by luminous daylight channelled in through the mall’s glass roof and large windows. Rising up from the bustling atrium in the centre of the building are airy, oval walkways that invite you to browse, explore and shop to your heart’s content. Although, it may not be that easy to take your pick, as shops stock fabulously fashionable men’s, women’s and children’s wear with prestigious brand names and exclusive cosmetics, alongside an exciting array of fashion accessories and beautiful things for your home.

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