2011-11-03, kl. 09:07
For several years now Tourism in Skåne, Malmö Tourism and Visit Sweden have been working together to support a long-term marketing strategy designed to attract British visitors to Skåne. The project is now bearing fruit and as of the start of this year, the number of visitors from Britain has increased by about 11 %. Now with the start of Ryanair direct flights to Malmö and Skåne, the number of visitors will hopefully increase still further.
“It is very gratifying that Ryanair is starting to fly direct to the destination we have been working so long to market together with Visit Sweden and Malmö Tourism,” says Pia Jönsson Rajgård, MD of Tourism in Skåne. “Now we’re ready to take the next step towards becoming a firm destination for British travellers.”