People from Malmö stand out when it comes to an interest in experiencing culture on holiday. Some 21 per cent are attracted to trips that offer a large range of cultural activities compared to the national average,13 per cent. People from Malmö also like to dress well when they travel; 40 per cent prefer to travel in “nice-looking leisurewear” compared to the national average of 29 per cent.
Over half of Swedes, 54 per cent, said that their telephone, tablet or computer was less important when they were on holiday. Almost as many never or rarely updated their Facebook profile. And there were very few who missed their job. People from southern Sweden follow these same patterns.
– A holiday in the sun is most popular with all Swedes. After a holiday in the sun come cultural trips and city breaks.
– People from southern Sweden prefer to spend their time at the airport having a coffee break (27 per cent), talking with their fellow travellers (18 per cent) and shopping (11 per cent).
– To pass the time on board their flight, 38 per cent like to read, followed by 20 per cent who prefer to sleep and 19 per cent who watch a movie.
– For most people, being on holiday also means new experiences for their taste buds. A large majority, 75 per cent, want to eat local food while on holiday. Only 4 per cent want to eat just like they do back home.
– 37 per cent buy typical souvenirs to bring home.
– Almost half of people from southern Sweden miss their bed, but only 15 per cent miss their everyday life
About the Resenären report
The Resenären (The Traveller) report is based on a survey carried out by TNS SIFO. The method involves on-line interviews with 2,000 private individuals in a nationally representative sample of people who have flown in the past year. The interviews were conducted June 26-28, 2012. The region of southern Sweden includes the counties of Skåne and Blekinge.
Would you like to learn more? Go to www.swedavia.se/resenaren (in Swedish only)