Göteborg Landvetter Airport is now the first airport in the world to offer passengers the opportunity to purchase “print-on-demand” reading material for their trip. At the automated newsstand kiosk Meganews Magazines, customers choose for themselves which periodical to print from over a hundred publications and pay the same price as in a regular shop using their credit card. The magazine is then printed, with the purchase taking less than two minutes. This is also a climate-smart solution since no unwanted magazines need to be printed or transported.
It goes without saying that time-efficient travellers read while they are on the move, and in spite of the advent of e-books, Swedavia is seeing growing demand for newspapers and magazines in paper format. Meganews Magazines at Göteborg Landvetter will serve as a complement to the airport’s existing shops and their traditional sale of newspapers and magazines.
- We’re very pleased to be the first airport in the world to launch the sustainable & innovative Meganews Magazines. Swedavia is an international role model when it comes to developing climate-smart airports so this is a good fit for our airport. We aim to give our travellers an inspiring shopping experience by bringing innovative and exciting concepts that will make their time at our airports well spent, says Roel Huinink, Managing Director of Arlanda Schiphol Development Company AB, responsible for retail, food and beverage at Göteborg Landvetter Airport.
The people behind the idea and the development of this new business concept are the journalist and television personality Lars Adaktusson and his brother Hans Adaktusson. Their collaboration with magazine publishers large and small such as Bonnier Tidskrifter, Bonnier Publications, Aller Media and LRF Media means that a broad range of publications are available. Meganews can offer one hundred Swedish weekly magazines and other periodicals, which are sold at the same price as in regular shops.
- This new technology is an environmentally sustainable alternative” says Lars Adaktusson, chief executive of Meganews Sweden AB. I want to applaud retailers and publishers that choose Meganews Magazines – they are contributing to the environment.
Meganews Magazines will be located by Gate 12 in the international departure hall at Göteborg Landvetter until February 28.
About Meganews and climate smartness
A study carried out by the research institute Innventia on behalf of Meganews indicates that emissions of fossil greenhouse gases are 60 per cent lower during the life cycle of a magazine sold at an automated Meganews newsstand compared to a magazine published and distributed in the traditional way. A major reason for this large difference is that an enormous number of magazines remain unsold after they have been printed and must be transported once again to be recycled. According to Innventia’s study, that figure is as high as 40 per cent.