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More routes to bring more economic benefits to western Sweden

2013-08-26, kl. 12:34

Ten new routes to Göteborg Landvetter Airport would generate SEK 1.3 billion in direct benefits for passengers and for the region. These are the findings in the report Take off Västsverige [Take off Western Sweden], which was published today. New York, Bangkok, Zurich, Vienna and Madrid are some of the destinations that would increase western Sweden’s access to the world, thereby contributing to growth in the region.

The report analyses international access in the Gothenburg region and what importance it has for passengers, businesses, universities, culture and leisure tourism to visit family and friends. International access is a measure of how quick and easy it is to get to and from different destinations by air travel.

Shorter travel times and lower air fares

The report reveals that increased access produces benefits for individual passengers, who get shorter travel times and a greater number of destinations to choose from as well as lower air fares as a result of increased competition. Ten new non-stop routes could generate gains of up to SEK 800 million for passengers.

“The tourism industry in western Sweden generates annual revenue of SEK 34 billion, and our aim is to, together with the West Sweden Tourist Board, increase the region’s visibility in foreign markets. Gothenburg’s role as a city for tourists, meetings and events sets high demands for access, and to be able to grow internationally, efficient flight connections are needed,” says Camilla Nyman, acting CEO of Göteborg & Co.

“There is a clear vision to double Swedish tourism by 2020,” says Thomas Brühl, CEO of VisitSweden. “If Gothenburg and western Sweden want to achieve that goal, the key is to increase access to Göteborg Landvetter. That is why together we are working to get more routes to the airport and increase international marketing.”

SEK 500 million in productivity gains

Increased access also produces growth effects for the region and for businesses, by expanding opportunities for trade, promoting the establishment of a local presence for international companies, providing better access to markets and improving interaction between and within companies. Access also plays an important role when the region wants to attract know-how and research. Ten new non-stop routes would generate benefits of up to SEK 500 million for the region and for businesses.

“It is clear that access is a critical factor for Gothenburg to maintain and enhance its position as a university town with a strong tradition of education and research and with a large number of international researchers and students,” says Pam Fredman, vice-chancellor of the University of Gothenburg.

The report identifies ten new non-stop routes that would increase access to and from the Gothenburg region:

1. New York
2. Bangkok
3. Zurich
4. Vienna
5. Madrid
6. Prague
7. Luleå
8. Umeå
9. Geneva
10. Milan

Along with the ten new destinations, the report also identifies three ways to increase the region’s international access:

  • Expanding feeder routes to different hubs in Europe (that is, large airports from which people can reach many destinations).
  • Providing regional train connections to Borås and Jönköping, which would also increase Göteborg Landvetter Airport’s catchment area.
  • Providing Nordic high-speed rail service to Stockholm, Oslo and Copenhagen.

“Being able to quickly fly elsewhere in the world to customers and suppliers is an essential requirement for developing western Sweden as an export region. At the same time, we know that western Sweden is a good place and that 99.98 % of the world’s population are not people from western Sweden – they have to be able to get here,” says Johan Trouvé, CEO of the West Sweden Chamber of Commerce

“To introduce more new non-stop routes, we must continue to strengthen our cooperation in the region. Take off Västsverige is the first step in this direction, and it is really good that there are so many of us involved in this report,” says Charlotte Ljunggren, airport director at Göteborg Landvetter Airport.

Take off Västsverige was prepared by Copenhagen Economics in collaboration with SEO Economic Research and commissioned by Swedavia/Göteborg Landvetter Airport, Göteborg & Co, the Swedish Exhibition & Congress Centre, Visit Sweden, the West Sweden Tourist Board, Gothenburg Harbour, Business Region Göteborg, the West Sweden Chamber of Commerce, the Swedish Trade Federation, the Swedish Business Travel Association West, Resia, Liseberg, the Göteborg Region Association of Local Authorities, Region Västra Götaland, the County Administrative Board of Västra Götaland, the Gothenburg Cultural Administration, the University of Gothenburg and Chalmers University of Technology. .

The report is being presented today, Monday, August 26, at Destination Day, which is organised by Göteborg & Co and being held at Restaurang Trädgår´n in Gothenburg, 1-4 p.m.

To sign up: Fredrik Olsson, head of communications, Göteborg Landvetter Airport, tel: 010-109 31 17.

The full version of the report (in Swedish) can be downloaded by clicking on the link to the right.

For further information about the report Take off Västsverige, please contact:
Charlotte Ljunggren, airport director Göteborg Landvetter Airport, tel: 010-109 31 05
Helena Wiberg, head of Business Development, Göteborg Landvetter Airport, tel: 010-109 31 40