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Car rental giant opens at Göteborg Landvetter

2014-08-29, kl. 09:08

The world’s largest car rental business, Enterprise Rent-a-Car, has now opened at Göteborg Landvetter Airport. It is the company’s first operation to open in the Nordic countries.

“We chose Gothenburg and Göteborg Landvetter because of their strategic location relative to Norway and Denmark and in particular because of the steady rise in international air traffic to and from Sweden,” says Morten A. von Krogh, general manager of Enterprise Sweden.

Enterprise, whose main office is in the US, has revenue of USD 16.7 billion.

“We are very pleased that Enterprise sees the opportunities to develop their business in western Sweden and at Göteborg Landvetter. Their operations here expands our offering and will be beneficial to our customers,” says Charlotte Ljunggren, airport director at Göteborg Landvetter Airport.

Enterprise is in an expansion phase in the Swedish market and will set up operations at most airports in the country over the next few years. One reason for this is that Swedavia has objectives and targets that are important to Enterprise, says Morten A. von Krogh. “Customer service is a guiding principle for us at Enterprise which we measure on a continuous basis. So does Swedavia, and Göteborg Landvetter has a customer satisfaction rate of as much as 80 per cent.”

Swedavia’s environmental objectives have also been crucial in Enterprise’s decision to set up operations. “As a key player in the car rental market, we must always look actively for environmental solutions throughout our operations,” Mr von Krogh adds. “That is why a portion of our car fleet will consist of hybrid cars from Toyota, for instance. In that way, we contribute to Swedavia’s zero emissions target.”