2016-11-01, kl. 14:46
“We are always working to improve our product offering to our customers. During the winter season, we fly to many popular holiday destinations. Increasing the number of departures to and from Kiruna creates better access to the rest of SAS’s network around the world and provides greater opportunities for tourists who want to travel to northern Sweden,” says Anders Wahlström, head of sales at SAS Sweden.
SAS flies daily year-round to and from Kiruna via Stockholm Arlanda, where the airline is continuously developing routes to new and existing destinations. A large number of passengers to Kiruna come from countries such as Britain and Germany, especially during the peak seasons for tourism.
For instance, passengers can now depart from southern Sweden for Kiruna in the morning and arrive as early as 9.40 a.m. (departing from Malmö at 6.30 a.m. Monday to Thursday).
Good, continuous access by air to and from Kiruna is a crucial factor in the municipality’s process of relocating the town centre. Other industries such as the space and mining industries are also highly dependent on sustainable infrastructure, including air traffic and links to the rest of the world.
“We are working with great focus to increase tourism to this destination, and one of the most important factors for a sustainable increase is indeed good dialogues with the airlines,” says David Rosenfors, CEO of the association Kiruna in Swedish Lapland.
“A great deal is happening in Kiruna right now in different industries, not least because of the town’s relocation. So access by air is incredibly important as a growth factor for companies in the municipality and for all the partners we have both in Sweden and abroad,” says Peter Niemi, Kiruna’s municipal director.
Swedavia Kiruna Airport runs the Kiruna Aviation Council, which brings together public and private sector stakeholders locally for active dialogue with airlines. The council’s commitment and knowledge about the market are aimed at ensuring air traffic in both the short and long term. Kiruna is one of the most active and attractive airports for the tourism industry in the region, and over the past decade, the number of passengers has doubled. Today, more than 250,000 people fly to or from Kiruna each year.
“Swedavia is an important link between airlines and this destination, where we are all active and work together to ensure sustainable traffic growth. SAS’s expansion is clear evidence of this joint, active effort, and we will now achieve this aim of increased travel in all industries,” notes Carina Johnsson, commercial director at Kiruna Airport.