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How Swedes want to spend their holiday – new report on travel habits

2012-10-11, kl. 12:00

People choose their destination well in advance, they plan carefully, and relaxation is their priority once they are there. These are some of the findings in Swedavia’s brand-new report, Resenären (The Traveller), which examines the holiday habits of Swedes based on a survey conducted by TNS SIFO.

Good planning when booking a trip

Seven out of ten people choose their destination at least three months in advance, while the same number want to be prepared to some extent. But once they are there, most people want to take the day as it comes.

Eating local food is a given

Four out of five people eat the local food, and almost no one wants to eat Swedish food. What they miss most about home is their bed, while only one out of four misses their family and children.

Being on-line is less important

Over half of the respondents, 54 per cent, said that their telephone, tablet or computer was less important when they were on holiday. Almost the same number never or rarely updated their Facebook profile. And there were very few people who missed their job.

“When Swedes go on holiday, they really want to take time off and log out. It seems as though people have learnt to use the new technology when they need to be available, but also not to use it when they are on holiday,” says Michael Persson Gripkow, chief commercial and marketing officer at Swedavia.

The report also includes insights and trend spotting concerning future travel based on existing knowledge about the travel habits of Swedes.

Knowledge helps develop airports

“We want to help add to the feeling of expectation that passengers have when they get to the airport. With our survey, we are now getting a better grasp of Swedes’ holiday travel, from the moment they get the idea to travel to the time they return home. Knowledge about travellers helps us develop our airports so that they will be better and more inspiring places to meet, both now and in the future,” Mr Persson Gripkow adds.

Read the report in its entirety - in Swedish (pdf 6 Mb, new window)

About Resenären
The Resenären report is based on a survey carried out by TNS SIFO. The method involves on-line interviews with 2,000 private individuals in a nationally representative sample of people who have flown in the past year. The interviews were conducted June 26-28, 2012.