2012-03-22, kl. 13:38
During 2012, Swedavia will enhance its in-house organisation, Advertising Business, which beginning in 2013 will collaborate directly with media agencies and advertisers at every Swedavia airport across Sweden.
“The airport is a unique place for exposure, and we want to make more advertisers aware of this. We know how passengers behave at airports, what type of travellers there are and where they are flying. We will be a collaborative partner for our advertisers and make it easier for them to tailor their campaigns, while at the same time together we can develop new, creative ways to use these spaces,” says Michael Persson Gripkow, chief commercial and marketing officer at Swedavia. '
During 2012, JC Decaux will continue to be responsible for selling advertising space at Stockholm Arlanda Airport and Bromma Stockholm Airport.