Daniel Wellington sells elegant, minimalist watches with interchangeable straps. Founder Filip Tysander got his idea for the timeless design while travelling in Australia, where he met a British gentleman who matched vintage watches to old NATO straps. When Tysander came home, he started the company Daniel Wellington, which is named after that gentleman.
The elegant watch face goes as well with NATO straps as it does with classic leather straps. You can change the strap yourself to get a watch that suits every occasion.