2016-06-20, kl. 14:34
Swedavia’s public procurement process for a new advertising agency is now at an end. Its new advertising partner is the Stockholm-based firm Tomorro, and their mission will primarily be to support Swedavia in its three biggest business areas, Aviation Business, Real Estate and Commercial Business, which is focused on retail, food & beverage and parking.
“We are now moving from a broader positioning of our brands to a clear focus on tactical sales communication to support our commercial business. We need a fleet-footed and flexible smaller agency that also has broad competencies since our ten airports vary greatly in size and offering,” says Linda Sjödin, marketing and communication director at Swedavia.
“With our expertise in commercial experiences such as retail, food and all other types of brands that are fuelled by large consumption flows and consumer purchasing power, we felt right away that we were the right partner for Swedavia,” says Pamela Nyman, head of customer relations at Tomorro.
The new agreement enters into force with immediate effect for one year, with the chance of an extension one year at a time (for a maximum five years). The value of the deal is about 4 million Swedish kronor a year.