2015-03-02, kl. 15:32
Following the Red Cross’s vintage shop at Stockholm Arlanda, a new creative concept is now being introduced to highlight the partnership between Swedavia and the Red Cross. Three video arcade games have been specially built to accept all the different currencies that travellers have and allow them to take a real trip down memory lane while contributing to a good cause.
“We have long had a well-established collaboration with Swedavia. In this project, we have twisted the perspective a little in order to find a fun new way to also reward people who make a donation – a win-win, so to speak,” says Morgan Olofsson, director of communications and fundraising at Swedish Red Cross.
The video arcade games Ms. Pac-Man, Space Invaders and Galaga are located at Stockholm Arlanda Airport and Göteborg Landvetter Airport. All coins inserted into the games will go in their entirety to Red Cross operations.
“With these famous arcade video games, we make our airports even more inspiring. We want to give our passengers a fun experience at the airport while also making it possible to contribute to Red Cross operations,” says Michael Persson Gripkow, chief commercial and marketing officer at Swedavia.