2012-02-14, kl. 08:34
Swedavia, which owns eleven of Sweden’s airports, is now presenting a new concept for advertising space at its airports. The concept is being promoted at Stockholm Arlanda Airport and Bromma Stockholm Airport, which had about 21 million passengers in 2011. The campaign involves the sale and creative design of advertising space and is aimed at providing advertisers with more knowledge about passenger behaviour at the airport. Passengers spend an average of 90 minutes at the airport, which makes it an attractive arena for marketing messages. During 2012, Swedavia will enhance its in-house organisation, Advertising.
Business, which beginning in 2013 will collaborate directly with media agencies and advertisers at every Swedavia airport across Sweden.
“The airport is a unique place for exposure, and we want to make more advertisers aware of this. We know how passengers behave at airports, what type of travellers there are and where they are flying. We will be a collaborative partner for our advertisers and make it easier for them to tailor their campaigns, while at the same time together we can develop new, creative ways to use these spaces,” says Michael Persson Gripkow, chief commercial and marketing officer at Swedavia.
During 2012, JC Decaux will continue to be responsible for selling advertising space at Stockholm Arlanda Airport and Bromma Stockholm Airport.