The dwell time at the airports is long and you as an advertising client have great opportunities to follow and communicate with the travelers throughout the entire airport stay, from the arrival to the airport until departure and arrival at the final destination.
Analogue formats such as banners and backlit lightboxes are among the most common exposure areas at Swedavia's airports. The formats and placements are strategically adapted to reach maximum impact.
Digital out of home advertising is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact.
Airport Advertisings offer of digital exposure opportunities consists of a number of widescreens located at selected airports as well as two nationwide digital networks with close to 300 faces distributed among the ten Swedavia-airports. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.
Our surveys show that travelers appreciate when things happen around them at the airport and that marketing activities and advertising campaigns contributes to a good atmosphere. Promotion areas are available at all of Swedavia's airports and are located in the largest passenger flows. Interact with the travelers through the personal meeting, showcase and sell products and give the travelers a one-of-a-kind experience in connection with the stay at the airport.
We also offer a variety of analogue formats that allow you as an advertiser the freedom to design the individual characteristics of your advertising area and campaign. Due to the sizes of the advertising areas, your message will unavoidably be eye catching for both travelers and visitors. Wall and window areas are large and customizable formats, brand entire passenger flows and airport areas, or choose to appear on thousands of luggage trolleys and value boxes.
On average the travelers spend 90 minutes at the airport and much of the time I spent in the gate area while waiting for boarding. Distributing magazines, newspapers and brochures in Swedavia's newspaper stands provides a good service and experience for the travelers and allows you as an a client the opportunity to reach all travelers.